Pemberdayaan UMKM melalui Kegiatan Bazaar Ramadhan di Kelurahan Rungkut Menanggal, Kota Surabaya

نویسندگان

چکیده

KKN Tematik MBKM merupakan sebuah program untuk mahasiswa dengan tujuan pengabdian ke dalam berbagai aspek kehidupan bermasyarakat. Kegiatan Kelompok 5 berada di Kelurahan Rungkut Menanggal, Kota Surabaya. Dimana, wilayah Menanggal terdapat apartement yang kurang dikenali oleh masyarakat. Ibu Lurah menginginkan adanya kegiatan dapat dilaksanakan tersebut. Maka dari itu, Bazaar Ramadhan dirasa menjadi cocok dilaksanakan, karena pada setiap Bulan Ramadhan, secara musiman banyak warga menjual takjil berbuka. Dengan peluang tersebut, media pemasaran bagi para UMKM ada Menanggal. Selain sebagai pemasaran, juga bertujuan meningkatkan angka penjualan selama dan memperluas jaringan pemasaran. Pelaksanaan diawali survei lokasi umkm penawaran bazaar. diadakan beberapa hari 3 minggu bulan Ramadhan. Hasil diadakannya ini adalah kenaikan peserta bazaar

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ژورنال

عنوان ژورنال: Jurnal Abdi Masyarakat Indonesia

سال: 2022

ISSN: ['2684-9011', '2721-0634']

DOI: https://doi.org/10.54082/jamsi.394